Watch-themed games for the XYLYS counter, simple activation ideas to pull a crowd, and an AI caricature booth that redraws every visitor wearing the watch. Walk up, play in a minute, share it.
The personalisation hook
Before every game, each visitor picks one word. It carries across their play, their photo and the follow-up — a small choice that makes the brand feel like theirs.
The games
Dials, rings, straps, years. Each game is fast, tactile and unmistakably Xylys — easy to walk up to, hard to walk away from.
Quick activations
Beyond the games, four proven crowd-pullers borrowed from the best brand activations — spin, scratch, engrave, try on. Each takes a visitor seconds, hands them a small win, and gives them a reason to stop at the counter.
Snap & become art
Step in for a quick photo and the booth's AI redraws you as a classy XYLYS caricature — styled, posed and wearing the watch. You walk away with art, not just a selfie. Try it live below.
How it works
Caricatures shown are AI samples. On the stall, the visitor's own photo is styled the same way — generated on the spot, then theirs to keep.
Different by Design
A counter that plays, competes and photographs — and sends every shopper home talking about Xylys.
Try the photo booth