XYLYS · Pop-up activation

The interactions.

Watch-themed games for the XYLYS counter, simple activation ideas to pull a crowd, and an AI caricature booth that redraws every visitor wearing the watch. Walk up, play in a minute, share it.

Different by Design
3Watch-themed games
3Easy activation ideas
1AI caricature booth

The personalisation hook

Before every game, each visitor picks one word. It carries across their play, their photo and the follow-up — a small choice that makes the brand feel like theirs.

The games

Built from the language of a watch

Dials, rings, straps, years. Each game is fast, tactile and unmistakably Xylys — easy to walk up to, hard to walk away from.

iPad All games run on the stall iPads — the visitor enters their name first, then plays.

Quick activations

Easy ways to pull a crowd

Beyond the games, three crowd-pullers — spin, design and engrave. Each takes a visitor seconds, hands them a small win, and gives them a reason to stop at the counter.

iPad The AI Watch-Face Studio runs on the stall iPads.

Snap & become art

The XYLYS caricature booth

Step in for a quick photo and the booth's AI redraws you as a classy XYLYS caricature — styled, posed and wearing the watch. You walk away with art, not just a selfie. Try it live below.

How it works

  • 01 Visitor steps into the frame at the counter.
  • 02 Taps the shutter — a 3-second countdown, then snap.
  • 03 The AI redraws them as a classy XYLYS caricature, watch on the wrist.
  • 04 Download, AirDrop or print — and it's shared in seconds.

Runs on the stall iPad. Caricatures shown are AI samples — on the stall the visitor enters their name, then their own photo is styled the same way, generated on the spot and theirs to keep.

Different by Design

Put the games on the floor.

A counter that plays, competes and photographs — and sends every shopper home talking about Xylys.

Try the photo booth